Business Directory Listing is one of the best sources of free advertising for local businesses according to the Silent Seller, an internet marketing firm that can get your site web noticed. By doing business directory listings on multiple business directory sites you can get more customers through website optimization. This should be a part of your local internet marketing. The Silent Seller can provide you with photo uploads, video testimonials, and viral videos featuring your business.
Pages when you can get multiple business directory listings free through one source that is easily updated. This is unlike the traditional print Yellow Pages where businesses are restricted in the type of information they can submit and in turn how they can be found (Business name, address, telephone number, fax number, URL and category) and restricted to annual publishing. Success in online local search requires that more multimedia and opportunities for promotion and customer engagement are provided.
Interactivity by way of reviews, videos and photos is especially important when you consider how online and mobile users are searching for local information and how the local search algorithms work on the search engines. Your listing becomes the information tool that Yelp, City Search, Facebook Places, Zagats and other location based systems are using. That is the true value of a business directory listing.
First of all, a local company is not a small business. While we will discuss this in more detail in the future, we have to keep in mind that national chains with local presence are also dependent upon the local economy for their revenue. So, it doesn’t make a difference if you’re as large as a Target store or as small as a local florist, local listings will benefit any size business.
The recent search results change at Google not only displays the regular organic search results, but if there are local listings that are relevant to the requested search they are showing up above fold and tend show more results than the organic website results. The local listings results are also interesting in that they show quite a bit of information to a local customer or consumer. Of course the basic information like business name, address, phone number, telephone number, website link and location on the map is pretty standard. However, the number of customer reviews and the average star rating is prominent to the person searching. Translated this means the local customer or consumer are very quickly see if they want to even click on your local business listing Tampa or call you.
Businesses now have two marketing tools that need optimization: their website and their local business listing. Since the local business listing is effectively the interactive yellow pages of the 21st century, businesses need to stop passively watching and actively engaging with their local business listing. The process requires that you first claim your local business listing, followed by your initial update, and then you have to consider monitoring and managing the local business listing just like your website.
You will find that the local business listing can actually be a website, but probably better to use it as a support tool to your primary website. In order for you to show up in the search results you have to be sure the local business listing has all the right information about your business, products and services. That is then followed by adding photos, videos, coupons, offers, discounts, events and other information that will help the local customer decide to do business with you.